Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps and social networks. Social Media marketing is a part of digital marketing. Many organizations use a combination of traditional and digital marketing channels.
Digital media is so pervasive that customers have access to info anytime and any place they need it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you needed them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., Are saying as well. And they are more likely to believe them than you. People wish brands they can trust, companies that know them, communications that are customized and relevant, and offers tailored to their needs and preferences.
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – web, social media, mobile, direct mail, a point of sale, etc. Marketers can use this information to create and expect consistent, coordinated customer experiences that will move customers along in the buying cycle.
Encourage engagement through digital media. You'll merely acquire new purchasers via ex. Social Media channels. Once doing so, make sure you section them into totally different client groups according to their interests. Later, you will be able to interact with them and urge to various actions.
The more likes the better. As part of Digital marketing – Social Media is underestimated. It’s an enormous mistake because your “Facebook” likes or “Twitter” shares can help your company grow as they build quality and trust. They also bring traffic to the website and are cost less. What you've got to do is to insert a Social Media plug-in onto your website and keep updating your customers about the company news, discounts, etc. Bear in mind to schedule the frequency of updates and not to overwhelm them with too much information at once. You'll be surprised at the outcome.
Get ahead of your competitor's. You'll year more and more businesses give up traditional advertising methods and focus on SEO, Google Edwards or Social Media spending huge money on these resources. This is the reason the market gets increasingly competitive and big players get ahead of little companies. As a small business on the market, you cannot compete with them but there is something you can do. You can use Google Alerts tool to check your competitor's. This tool will allow you to track your competitor's products and marketing strategies so that you can learn something from them and improve your own business strategy.
Go beyond the boundaries. It’s important to understand that digital marketing doesn’t only apply to your website! However, most of the marketers create a website or an eCommerce and invest in SEO and/or AdWords. But to make your business stand out from the crowd, you need a real strategy that puts potential customers first and use all the available tools to acquire them.
Business reputation first. Good reputation of any business is essential. Without the trust and confidence of the customer, a company will not survive. Especially in the past years, the importance of reputation has become increasingly noticeable. If a business has a good reputation, customers may choose that particular company from many on the market. The positive reputation enables marketers to differentiate their products/services in a highly competitive market and successfully compete with big players. How to build a good reputation? Make sure that you communicate with your|along with your}customers and everyone who interacts with your company through website, e-mail, Social Media. Answer any doubts, offer help and make sure you build a long-lasting relationship with your customers.
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email marketing
- Targeted Online Advertising
- Promotions and Contests